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日企「Meta Grandma」企劃 招募高齡VTuber 85歳婆婆化身美少女VTuber

By Ken Ho—— 2022-12-10
29 share / 3.3k views

_________________________________________________________________________________________

隨著元宇宙概念興起及科技的發展,衍生出了「虛擬偶像」、「虛擬網紅」等產業,且深受年輕人的追捧。而日本經紀公司OTAGROUP於7日推出了VTuber企劃,但引人矚目的是其招募的對象是75歲以上、有才藝的女性。該公司旗下85歲的VTuber「廣子」也於同日正式出道,成為「虛擬網紅」一員。

據官方介紹,「Meta Grandma」企劃旨在打造世界最高齡VTuber團隊,讓老婆婆也能化身為虛擬網紅,在網絡世界裡活動。目前公司正廣招人才,希望有超過75歲、喜歡唱歌、愛聊天的婆婆加入這個企劃,若有其他才藝和有家人支持活動將是加分項。這項企劃是與日本長輩關懷的基金會合力推動,希望讓老年人也能在虛擬世界上結識朋友,並展現出自己的活力與社交能力,表示「無論多大年紀,挑戰永遠不嫌晚!」

而來自廣島縣85歲的「廣子」是該企劃的零期生,日前發布了首支影片,以粉色馬尾、粉色眼睛的虛擬少女形象現身出道。她表示,自己是在孫子的慫恿才參與偶像活動。高齡VTuber的誕生也引發日本網友的關注,不少網友都表示支持,評論大讚「聽您講話非常有趣」、「好開朗的奶奶啊,絕對支持」、「咬字非常清楚,85歲卻精力充沛,太厲害啦」。

VTuber為「Virtual(虛擬)」和「YouTuber」二字結合而成,即是以虛擬形象進行影音創作、直播的YouTuber。2016年,日本虛擬角色「絆愛」(Kizuna AI)首次自稱為VTuber,在YouTube發布了一條不到兩分鐘的出道影片後,在日本爆紅,掀起風潮;絆愛也因此被認為是VTuber始祖,為VTuber文化奠定了基礎。 近年,VTuber市場迅速增長,VTuber的人氣和商業價值也不遜於真人偶像,背後的商機和產值爆發力不容小覷。此前,日本VTuber公司彩虹社(ANYCOLOR)旗下NIJISANJI EN男子VTuber團體Luxiem入駐內地嗶哩嗶哩進行首次直播,在1.7小時就達到111萬人民幣的營收。而ANYCOLOR也於今年在東京證券交易所上市,成為日本首家以VTuber為主營業務的上市企業。

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One thought on “日企「Meta Grandma」企劃 招募高齡VTuber 85歳婆婆化身美少女VTuber

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