By Aaron Lam —— 2022-09-27
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美國零售巨頭沃爾瑪（Walmart）繼 1 月曝光已提交 7 項有關元宇宙、NFT 與加密貨幣相關的專利申請後，昨日（26）宣布在虛擬平台 Roblox 推出兩項沈浸式體驗：Walmart Land 和 Walmart’s Universe of Play，正式跨入元宇宙。
零售巨頭沃爾瑪（Walmart）週一（26）宣布在元宇宙平台 Roblox 中推出兩種全新的沉浸式體驗： Walmart Land 和 Walmart’s Universe of Play，這些空間將作為虛擬島嶼，提供客戶獨特的互動內容和娛樂。
Walmart Land 將為擁有超過 5,200 萬每日用戶的全球 Roblox 社群帶來時尚、美容和娛樂項目，而 Walmart’s Universe of Play 將展示虛擬玩具。沃爾瑪行銷長 William White 接受彭博採訪時表示：「這是我們在元宇宙中的第一個重大舉措。」
瞄準年輕世代
據 CNBC 報導，沃爾瑪正在嘗試新的方式來接觸消費者，特別是在看到 Covid 19 疫情改變了人們的購物習慣、消費者大幅增加對社群媒體、App 和遊戲的熱情之後。William White 表示，Roblox 將作為沃爾瑪的進軍元宇宙的試驗場，這些虛擬體驗的設計考慮了下一代消費者，尤其是 25 歲以下的 Z 世代。
Walmart Land 與 Walmart’s Universe of Play
沃爾瑪指出，Walmart Land 將提供 Roblox 玩家一個各種沈浸式體驗的遊樂園，包括虛擬商品商店 “verch”、可以鳥瞰世界的摩天輪，以及可以在各種遊戲和比賽中獲得的可解鎖代幣和徽章。Walmart Land 將推出三大體驗空間：
- Electric Island：包括互動鋼琴走道、舞蹈挑戰、由怪奇物語主演 Noah Schnapp 提供的 Netflix 瑣事體驗以及用戶可以學習混合不同節拍的 DJ 台。
- House of Style：設有虛擬更衣室、化妝品障礙訓練場和一個溜冰場
- Electric Fest： 10 月份上線的新功能，這是一場動作捕捉音樂會，其中會有 Madison Beer、Kane Brown 和 YUNGBLUD 等流行歌手的演出。
而 Universe of Play 旨在讓 Roblox 用戶探索玩具世界並為虛擬商品賺取金幣，將提供以電影侏羅紀世界、爪子巡邏隊和其他娛樂品牌的產品和角色為特色的遊戲。此外，沃爾瑪的飛艇會在整個體驗過程中定期掉落玩具，玩家化身還可以搭乘電動交通工具來更快地穿越宇宙。
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