By Ken Ho —— 2022-08-24
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根據最新統計，自大舉進軍元宇宙以來，運動品牌巨頭 Nike 光靠 NFT 就賺進 1.85 億美元。事實證明，對於那些以消費者為中心的品牌來說， NFT 的確是另一片開拓收入來源的新藍海。
Nike 的 NFT 收入累計達 1.85 億美元
NFT 去年開始在全球掀起熱潮，各大頂級品牌都看準這股新商機，紛紛加入戰局，一些業者更認為，NFT 是與客戶建立深度關係的大好機會。
許多知名時尚品牌如 Dolce & Gabbana（D&G）、Gucci、Tiffany 和 Adidas，也都將 NFT 視為增值業務的收入來源，但若論吸金與獲利能力的話，這些品牌可能遠不及 Nike。
根據 Dune Analytics 的數據，去年 12 月至今年 8 月期間，Nike 的 NFT 收入累計達 1.85 億美元，其中 9,300 萬美元來自 NFT 銷售，另外 9,200 萬美元來自 NFT 版稅。與此同時，Nike 的 NFT 在二級市場上極受歡迎，交易量累計達 12.9 億美元。 
Source: Dune Analytic
CloneX 是 Nike 表現最好的 NFT 系列之一，版稅收入達 4,000 萬美元；表現排名第二的則是以 Nike 運動鞋為主題的 NFT 系列 MNLTH，版稅收入達 2,500 萬美元； Mint Vial、Skin Vail、CryptoKick 等其他 NFT 系列的版稅收入也都至少有 100 萬美元。
Nike 去年 12 月宣布收購 CloneX NFT 系列的創造者 RTFKT，隨後便共同建立 NFT 生態系統，並於今年 2 月釋出雙方聯手的首個 NFT 系列「MNLTH」。
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