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蘋果推出 Apple Pay Later 搶攻「先買後付」市場

by Christy Chan—— 2022-06-07
42 share / 5.3k views

_________________________________________________________________________________________

蘋果在 6 日的開發者大會(WWDC)宣布推出「Apple Pay Later」的先買後付服務,用戶可將消費金額分為四期支付,且期間不會有任何利息或滯納金。

 

蘋果(AAPL)昨日在該公司 2022 全球開發者大會(WWDC)上正式推出名為「Apple Pay Later」的先買後付服務。據悉,該服務將可讓使用者將透過 Apple Pay 消費的金額分成 4 期,在最多 6 週的時間內完成清償,期間將不會有任何利息或滯納金產生。

先買後付(BNPL)的服務,在近兩年尤其受到年輕族群的歡迎,包括 Square、Paypal…等支付巨頭都紛紛投入該市場,蘋果希望藉著新功能的推出,能讓用戶有更大的資金運用彈性;另外在新版操作介面中,蘋果也加入讓用戶透過 Apple Pay 訂購商品之後,能在錢包內加入追蹤商品出貨進度顯示的小工具。

Apple Pay Later 操作畫面

另外值得注意的是,蘋果也宣布從 7 月開始,將開放美國境內透過 iPhone 作為收款工具,基本上只要是透過 Apple Pay 或信用卡等支付方式,都能透過 iPhone 進行收款,同時此項功能也將與 Stripe、Shopify、clover、Square、CHASE…等服務相容,展現蘋果想將 iPhone 變成行動「支付終端」的企圖心。

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