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渣打銀行在 The Sandbox 購買虛擬土地 計劃創造全新客戶體驗

by Karen Lo —— 2022-04-28
39 share / 5.1k views

_________________________________________________________________________________________

渣打銀行香港(SCBHK)已經與去中心化元宇宙平台 The Sandbox 建立夥伴關係,該銀行計劃為他們的客戶和香港社群建立創新體驗,並與合作夥伴一同探索元宇宙的發展機會。本次合作也讓渣打銀行成為第一家在 The Sandbox 的「Mega City」地區獲得虛擬土地的銀行。

 

渣打銀行購買 The Sandbox 虛擬土地

渣打銀行今天宣佈其子公司「渣打銀行香港」(SCBHK)與去中心化元宇宙平台 The Sandbox 建立新的夥伴關係,計劃為他們的客戶和香港社群建立創新體驗。

該銀行已在 The Sandbox 的「Mega City」地區購買了虛擬土地,Mega City 是一個受香港人才啟發的文化中心。渣打銀行香港的執行長 Mary Huen 表示,這將加強渣打銀行與 The Sandbox 的新合作關係,Mary Huen 解釋:「在 Mega City 獲得虛擬土地是銀行的必然選擇,因為它具有獨特的香港主題,完全符合我們在香港持續發展的承諾,無論是實體還是虛擬。」

渣打集團的創新、金融科技投資部門 SC Ventures 的負責人 Alex Manson 解釋這種合作關係將如何透過創新技術幫助產生新的產品:「在過去幾年裡,我們一直在建立加密貨幣、數位資產的商業模式,並將元宇宙的崛起視為 Web 3.0 發展的一個重要里程碑。我們很高興有這個機會與 The Sandbox、客戶和合作夥伴合作進行探索和創新,他們將在該領域的發展過程中發揮關鍵作用。」

 

持續探索元宇宙的發展機會

在 SC Ventures 的領導下,渣打銀行將尋求與客戶、合作夥伴、員工和科技界進行密切合作,在虛擬空間中探索共創的機會,最終目標是為其客戶試驗和建立新的體驗,並鼓勵當地體育界和藝術界進入元宇宙。

渣打銀行香港執行長 Mary Huen 表示:「元宇宙是網路下一個發展階段的願景,透過使用沉浸式技術帶來新的可能性和獨特體驗。元宇宙的參與讓我們能夠在這個新的平台上重新思考我們與現有和潛在客戶的關係,以及探討對顧客旅程(Customer Journey)的優化。」

SC Ventures 已經宣布將投資具顛覆性的金融科技,並探索銀行的替代商業模式,該公司還打算繼續促進銀行參與元宇宙並探索 Web 3.0 在未來的發展機會。

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